Portafolio
:format(webp)/99designs-contests-attachments/106/106749/attachment_106749624 "tutti pazzi is translated as everyone’s crazy in italian. in my first concept submission, the ‘craziness’ is expressed in the playful typeface and sophistication is the narrow font-style, ultimately striking a friendly-yet-professional balance.
the slim ‘U’ letter is reminiscent of a wine glass and the multiple ‘I I’s moving upwards can symbolise bottles standing on a shelf.
Typefaces used:
Grow AB by Dinamo
and Refrigerator Light by Mark Simonson Studio")
:format(webp)/99designs-contests-attachments/106/106776/attachment_106776381 "A timeless typeface is chosen to appeal to the wide target group.
The ‘thick and thin’ is expressed in the alternating lines and negative space within the letters. The miniature circular emblem can be seen as a cookie connecting the title instead of the traditional ampersand.
The choice of using a no-frills, UPPERCASE-only font is straightforward, as outlined in the brief.
Monochrome is both modern and classic, projecting the intended sophisticated feel, ultimately giving space for product to take centre stage.")
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clean, impactful + typographically-led designs
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jueves, 25 de abril de 2019
clean, impactful + typographically-led designs