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Best Branding Design

Great branding conveys the essence of a business with the simple design elements of colors, shapes, and typography. This year's collection of top-notch brand designs know exactly how to leave an impression.

Winner

I believe the strongest branding work has been portrayed by coric design with Witching Hour. The reason for my decision is that it’s a very flexible and unique brand identity. I think the variety of graphics and logo lockups is promising a versatile use in different media. I can see these design elements being used by themselves and also in combination, which is a sign of a solid, self-representative and unique branding concept. The color palette is well balanced and representative of the brand message. The custom graphics show a great skillset of the designer and are all designed in a cohesive style. All in all this brand is very unique and has a strong character, which is important in today’s world of product presence.

Julia Masalska

Massachusetts brewery, Witching Hour, wanted an identity that would stand out on the shelf. Damjan’s (Coric design’s) esoteric approach makes this brewery instantly recognizable with its celestial green hue and playful “witchy” details. We love how each illustrative element gets a moment to shine. The ravens, moons, and clocks (set to 3am, of course) can be constantly rearranged to make each part of the brand special, from business cards to beer cans.

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