8 Year Old Website in Desperate Need of Redesign

Break Free From the Affair - http://www.break-free-from-the-affair.com

We are redesigning our website. Our intent with redesign is to simplify and re-organize our site to get visitors through the sales funnel more quickly and effectively.

We also want to increase conversion by creating a much more professional site, conveying authority and expertise in our niche, while maintaining warmth and approachability.

35-70 years of age, 40% male and 60% female, in emotional turmoil, looking for answers and relief. A high percentage of our visitors are not Internet savvy and extremely apprehensive and cautious.

We also have web marketers sign up for our affiliate program.

Site Characteristics:
-Soothing and builds trust
-Will need a .psd of the final designs
-Attached screenshots for layout ideas
-See http://www.surviveanaffair.com for color scheme ideas

3 Page Designs Needed:
-Home page template - see attached wire frame*
-Sales/thank you page template - see attached wire frame*
-Content page template - see attached wire frame*

*We have attached a sketch/wire frame using html tables, for each design listed above. The purpose is to give ideas for site layout. We like the structure of this design and would like to mimic the layout as closely as possible within reason.

Home Page Template:
-Redesign of home page
-New Logo
-Graphic for ecourse opt-in
-Will need new product images for Bronze, Silver and Gold Packages (as shown on wireframes). We would like the color scheme of these to go with the Bronze, Silver, Gold descriptions, while maintaining overall color scheme of the site.
-Attached sample photo of Dr. Huizenga

* See wire frame and incomediary.com screenshot

Content Page Template:
-Images for Bronze, Silver and Gold Packages (same as Home Page)

* See wire frame and incomediary.com screenshot

Sales/Thank You Page Template:
-Scaled down header, no links
-Bonus Boxes
-Testimonial Boxes
-Checkmarks
-Guarantee Image
-Order and Compare Buttons

* See wire frame and incomediary.com screenshot

We are open to your creative suggestions.