The key to the success of our business is largely to do with the website. The website needs to catch their attention but stay corporate at all times, can be slightly edgy and modern but nothing too fancy.
Our goal with the Homepage is to have a lot less copy/content and to be more eye catching and more call to action orientated. The focus should be on the blocks, as described on page 6 of the PDF brief.
The new slogan for MedNet is “Radiology Billing You Can Trust”.
Corporate Identity and Artwork
The existing Corporate Identity is as per the current website, which is black and turquoise. This coloring must be used.
We do not have any existing artwork in open format and therefore all artwork will have to be obtained from the current website or re-created.
The attitude of this site is, as said, corporate, professional and trustworthy focusing on excellent customer service.
The web site should be easy to use and navigate. The web site will only be available in English.
Please refer to attached PDF for more information