The Downtown Highland Park Alliance (Alliance) is the marketing arm for businesses located in Downtown Highland Park. The Alliance webpage is a central location for consumers to find information on Downtown HP businesses, events, sales and promotions, and news.
The Website has several key audiences:
1. Consumers- Highland Park residents, workers and people in the surrounding communities interested in shopping dining, entertainment, and services found in Downtown Highland Park.
2. Stakeholders- the local business and property owners are stakeholders in the Alliance and will use the website as a resource for information about what the Alliance is doing and as an interface to communicate to the Alliance about events and promotions they are doing.
Downtown Highland Park is located in the North Shore of Chicago. The business district is made up of a mix of locally owned and national franchise businesses. Well known national retailers include Williams- Sonoma, Pottery Barn, Free People, Anthropologie, Z Gallerie, and Eileen Fisher.
The Downtown Highland Park consumer is well-educated, middle-to-upper income, with tastes that lean toward high quality, trendy, artistic, and progressive goods. The website should portray an upscale yet approachable community.