We need a website design for a new business, My Port of Call. This is an ecommerce site whose purpose is to connect boat owners looking for space to dock their boats on a permanent or semi-permanent basis with either marinas or owners of private residences seeking to lease or sell their dock or boat slip space. The website will allow the sellers/lessors to list their space on the listing service for either a monthly fee or for a percentage of the rental or sales price. Buyers/lessees will be able to search listings by locale (city, state, region) and by select criteria (size of dock/slip, depth, etc.). In order to list a dock for sale or lease, the visitor will need to become a member of the site. Potential buyers or lessees may search for free and do not need to become members of the site.
There are two target prospects for this website that we want to attract:
Buyers/Lessees - these are boat owners (sailboats or power boats) looking for dock or slip space primarily in areas with deep water ocean access (Florida, S. Carolina, East Coast, California, the Caribbean, etc.). Many owners will live in other locations but are looking to dock their boats oceanside, so security is a primary issue for them. The audience is primarily male but may also be married couples, either affluent or upper middle class.
Sellers/lessees - this audience will either be marina businesses that sell or rent slips at their marinas to boat owners or owners of private residences that have dock space at their homes or waterfront property that they rent for a monthly fee. Some may be experiencing financial difficulties and looking for ways to assist with mortgages by leasing their docks.
This is a one page (Home page) design theme that will be incorporated into additional pages to be added later.
Design only, no coding
Must be layered PSD format with rasterized fonts (to be sent with final design)
Top navigation just below the header
Two column layout with as much above the fold space as possible
940 pixels wide
200 pixels from top to bottom navigation
Content area on left approximately 550 pixels and side bar on right roughly 400 pixels
View the following competitor websites to help understand the concept for site:
Not too restrictive on the colors or design, but it should probably incorporate blues, greens and white for the ocean theme and some sailing and boating graphics/photos.
Would like to have a logo design as well consistent with the website.
In the content area, need blocked space for content and blocks for “Boat Slips for Sale” and “Boat Slips for Rent” and “List a Boat Slip’’ where content can be added (similar to usaboatslips.com).
Side bar should have a box for email opt in, login, and a box for social media buttons
Must be creative and fresh and not too cluttered.