We are a leading provider of post graduate medical education. Our users are general practitioners and physicians looking to up-skill in various areas of medical education. We offer a suite of courses to choose from. We want our new look site to be informational, social and interactive. With a strong emphasis on the quality of our education programs, this site will be the flagship for all our other online efforts.
The goal of the website is to organize and distribute information about the programs for prospects, to serve as a knowledge base for current enrolled students, and to publish news, reviews, articles, and photos and videos.
The purpose of this site is three fold. The main purpose is to get students interested in coming to the programs by showing them what it offers. In reality, that is the most important function this site serves. The second is to be an information resource for current and prospective students. The third is as a publishing platform for articles, videos, webinars and research.
Primarily General Practice Doctors (Family Physicians). Theses Doctors are generally located in Australia. But may be from overseas. Target market for this site is in Australia but we offer courses in the US and UK as well.
Secondary market is other Physicians, Nurses and Health Care Professionals.
Looking for a professional redesign of our existing site http://www.healthcert.com.au including navigation system for use through out our site. We require the design of a Home Page and Inside Page. We use a Content Management system to allow new courses to be added easily. The design should consider the ability to dynamically add courses from the CMS.
Current site provides example of the kinds of structures of courses we offer. Some we partner with Universities or other organisations. We need to promote upcoming courses on the home page. Testimonials and other standard home page components are also required.
Feel free to be creative with the navigation element, different approaches could be tried. Navigation should be intuitive so that clients are able to quickly find relevant information on the courses they want.
We would like to include flash elements as interactive banners and have all our courses all displayed on the home page. These banners, combined with text elements would link to the various course landing pages.
We would like the overall design of the site to be contemporary, with a modern educational feel. Examples of this are: https://www.open.edu.au/wps/portal/oua/home , http://www.seeklearning.com.au/ and http://www.worldwideacademics.com
Try to avoid clichés such as healthcare icons or educational icons. (crosses, stethoscopes, mortar board hats, etc).