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The FanOut (http://www.thefanout.com) is a social marketing tool which enables businesses to empower their existing customers and connections to grow their business and reach new customers. With The FanOut, the business provides the end-user an incentive (e.g. a coupon) to complete a quick survey and fan-out/post the survey to their Facebook or Twitter. The message and link for your business' survey is visible to their connections which invites the next degree of connections to become involved. Using The FanOut you can simultaneously gather information from your customers, reach new customers, and drive future revenue based on the issued coupon/incentive.