Conversation Marketing / Portent
We're a sarcastic group of top-notch internet marketers. Conversation Marketing is the blunt, to-the-point blog by Ian Lurie, CEO of Portent.
Portent is a 15-year-old internet marketing company that works with some major brands.
We have three personas:
The New Sheriff in Town: A new VP of internet marketing at a company with at least $6 million/year in revenue. Wants to hire a great internet marketing company, is concerned about search engine optimization, PPC, etc.. Feels previous folks at their company were clueless. But wants to know they're making the right choice. We want this persona to pick up the phone and call us, or at least contact us via the web.
The Cool Entrepreneur: Individual in charge of a company of almost any size. Understands internet marketing is important. Wants to learn more about it, get some consulting help, maybe hire an agency, but isn't sure. We want this person to contact us via the web or purchase one of our pre-made packages.
The Mechanic: Thinks they know enough about each internet marketing discipline (SEO, PPC, etc.) that they don't need an agency. Just wants help with particular things, like link building or design. We want this person to purchase a pre-made package, or sign up for our newsletter, or buy one of our information products.
All of these folks are very sophisticated.
Create one template that can use 2 color schemes, based on the blue and black of Portent and the red and black of Conversation Marketing. Use the attached wireframes as a guide.
If you want to break out of the wireframes, go for it. Just realize we will only award the payment to a design we feel can really do the job, for the long term, for our sites.
The design MUST accommodate text. See wireframes to get the idea.
Result should be super-polished. If you don't know what kerning and leading are, or how to set them on a web page, don't bother submitting.
Homepage for Portent and homepage for Conversation Marketing. Should share the same layout. See requirements for more.