Parents of children with special needs.
We want children with disabilities and their families to feel comfortable with our brand. The store will be selling items geared towards children with special needs including walkers, special needs strollers, Standing Devices, Specialty Bath Equipment, etc.
Examples of these items can be found at Rifton.com, snugseat.com, leckey.com.
These items are frequently not paid for by insurance and parents will be purchasing these items to benefit their children. The items can be very expensive at times. These items help children participate more fully in school, family activities, go to the store, see a movie, etc. We want parents to understand what this equipment can do to improve the
lives of their children. Most importantly, parents must effortlessly navigate our site to configure this equipment.
We will be selling products for kids with disabilities but the target is their parents, in paticular “Facebook Moms” these mothers are combing the internet looking for information for their kids, we want to act as a discount provider of these goods (cash only, no insurance headaches) a place to get in touch with a therapist, and use our social media to connect to other moms and kids.