ShirtsInSchool is the brainchild of ThosePeople. ThosePeople is an innovative guerilla marketing company which is always in search of the next wave in advertising. We were thinking of the best way to reach the 16 to 24 year old demographic, and this project is what we came up with.
In short, ShirtsInSchool is a way for companies to advertise to young adults. The advertiser provides T shirts to our student ambassadors. These student ambassadors are young adults in high school or college. Our student ambassadors are paid to simply wear the provided shirt all day, and advertise on their social network about the company. This advertising includes the following:
* A photo of yourself wearing each shirt posted on facebook
* Links to said video on Facebook and Twitter
* Wearing the provided shirt to school and thru out the school day. We understand that a different shirt may have to be worn to work after school, so it is not a requirement that they wear the shirt after school.
What does the student ambassador get out of it? $10/day of advertising and a free T shirt. As an added incentive for schools, the school get's $2/Shirt worn/day.
Cuéntanos a qué tipo de público quieres llegar
Our target audience is 14 - 24 YO males & females. Please keep on mind that this design has to be young & fresh.
We are looking for a young, fresh, vibrant home page that will appeal to both male & female. Our face book fan page is extremely important to us - http://www.facebook.com/fansinschool
We are going to incorporate a video into the home page using ustream.tv.
Do not worry about the ipod touch give away or the "ugly" register box with the ten dollar bills.
Please also keep in mind that the logo on the home page will be used on T Shirts as well.
We want to convey that the students get paid, the school gets paid and it fun & easy