The new website needs to educate on the value that Protect America brings to the home security market and convert leads into qualified prospects using call-to-actions. Target audience would be ages 30s to 50s families with kids.
¿Qué idea tienes, qué estilo te gusta para tu web page?
Protect America is an educational sale for the visitor so the message needs to be clear and understandable and easy to read (less is more in this case). Lots of white space keeping the design modern and up-to-date with today's web design trends.
Descripciones de páginas
The home page needs to outline the value of Protect America in a compelling and high converting manner using content from the current site such as - starting plan at $19.99, SMART Connect App, reliable wireless security, 20% home insurance discount, FREE hardware and FEE installation, etc. The call-to-actions will still be a phone number and at Get Quote button (if needed, feel free to change the button message - "Get My FREE Quote" for example). Please work in the confidence building and risk reducing content from the current site - such as the trust symbols (Norton & TRUSTe), awards and reviews (Consumers Digest -bbest buy, 5 star rating from Top consumer Reviews, etc.), testimonials, charity involvement, FAQs, etc. Our development team will construct the site in WordPress using a responsive theme so please design accordingly (not so much to a particular WP theme, but please keep in mind that this design will be responsive). I think to include a place holder for one of their videos above the fold would be best. I don't have the branding guidelines so please get as close as you can with the colors and fonts from the current site and feel free to lift any image from the current site.
Lo que debe evitarse
Any old or outdated web design techniques.
Again, keep it modern, compelling and remember that Protect America is an educational sale...Thanks!
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