Charitable Beta is a non-profit company focused on efficiently increasing donations to non-profits globally. The concept is simple, we'll teach you how to move your portfolios to index funds, and you donate the savings to your favorite non-profit. Not only does the non-profit receive more money, but the donation is fully tax deductible! Its a win-win for all parties.
This is directed primarily to Baby Boomers. The age should be assumed to be men and women between 40-55 years of age.
Key to the page is the explanation of this very simple, yet elegant concept.
Also, a drop down menu of all the participating non-profit organizations.
At the bottom should be an attractive button that one could press to lead them to a form. (Click here to contribute to your favorite charity now!)
The logo needs to be prominently placed. (see file attached)
This quote: "Who would you rather give your money to: Wall Street or your favoriate charity?"
Aesthetics: The site needs to look CLEAN, MODERN and VERY SOPHISTICATED, while still being warm and inviting. Please avoid the temptation to clutter things up to make it look more 'official'. Color scheme should compliment and not compete w/ the existing logo in the attached file.
The page will need the ability to have social media links (i.e. Facebook, Twitter, etc.)
Menu Tabs for: Home/About Us/FAQs/Contact Us
The ability to have sub-menus for the above menu tabs
An example report icon on the page so that users can see an example of the report we are generating
This is the incredibly ugly version we have now: