The website and logo must have an emotional atmosphere, it's all about living your dream, in a dream loft, on a dream location, excellent to invite your friends and family over.
The site may not be too young or playfull, it has to reach everyone and all ages.
The site is not a real-estate website, with 30 thumbs of appartments on the homepage. It's a website about emotion, about living in excellence.
The pictures on the website will not be interiors of appartments, but pictures of the nice locations, energy, atmosphere. After clicking a project, there will be more detailed pictures of interiors of the appartments, with square meters, and other details.