We are passionate about helping people live healthier, happier lives. To do that, we're making the fitness experience more engaging, friendly, and inclusive for consumers, from the fitness enthusiast to the casual gym patron. At the same time, we're enabling health and fitness providers to engage members more effectively.
We're a team of MIT graduates that have won multiple entrepreneurship awards and published award-winning research to support our case for fitness engagement. With our patent-pending solution, we intend to make a real impact that helps people lead healthier lifestyles. You can be a part of that process!
health clubs, personal trainers, health insurers, fit-friendly employers, fitness consumers (consumers similar to audience for livestrong.com), investors
We would like the design of the logo and website assets to convey inclusiveness and fun, while remaining professional, polished and oriented towards our customers (i.e. primarily fitness providers). We want to convey the brand as one that helps EVERY fitness consumer, not just muscle-bound people. Above all, the design should convey that we're all about improving health and wellness, and providing a great user experience. We're open to real-world designs as well as illustrated/animated designs.
We're currently using the following color palette and would prefer to incorporate these colors or close variants:
/** Lead Color: Midnight Blue: #11203D **/
/** Sky Blue: #81EFF0 **/
/** Magenta: #990066 **/
/** Dark Grey: #0B0906 **/
/** Brownish Grey/Tan: #69594B **/
/** Pumpkin Orange: #D88912 **/
also open to light green and love harabara font for navigation and image assets.
Keywords that capture the brand: fun, engaging, accessible, inclusive, convenient, affordable, smart, health, wellness, fitness, spark, boost
On the site, we plan to feature the solution, our team, advisors, a blog, press page, and lead generation form primarily. The design should not overpower the navigation.