The goal of the IronSight website is simply to get our target user to download our free IronSight software tool that works inside desktop or server-based versions of Microsoft Outlook. Companies are subject to lawsuits, hefty fines and customer embarrassment by publicly exposing sensitive customer / employee data (social security numbers, credit card numbers, etc.). IronSight scans all outgoing emails BEFORE they are sent and alerts the user if it has detected sensitive data. Once alerted, the user then has options to encrypt the data (state of the art cryptography) before sending. Target users are healthcare providers & organizations, financial service providers, CPA's, attorneys, etc. The website will be in wordpress.
¿Qué idea tienes, qué estilo te gusta para tu web page?
We are 100% looking for conversion. Conversion = people downloading the free version software. Once the software is downloaded, we can nudge them to upgrade to a paid version. The website should quickly tell them that this is a free email scanner for sensitive data that works in Microsoft Outlook. There should be a prominent "Free Download" type of button. In our attachment, we show an open email showing the scan result so users can quickly see how the scan would alert them. Having the Outlook desktop unfocused in the background might help.
Descripciones de páginas
Thank you for your assistance. I have attached the basic content in a file along with our logo asset. You will find a PDF with the basic layout, an excel document with the current feature grid and a PNG file with the company logo. IronSight is a product name (not a logo unless you think it begs one) and resides under the IronBox brand.
Lo que debe evitarse
Function rules over form here. We love gorgeous design but not at the expense of conversion. No need to tie this into the current design on our website.
There are no dumb questions. We are lowly programmers that frankly know zilch about effective website design for conversion.
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