Our client is a mid-sized company working mainly in the woods industry, but are expanding in other areas like polycarbonate & electric materials. The website is supposed to concentrate on the woods aspect of their business since it is still their main area of expertise. Main products are: Plain MDF, MDF, Hardboard, Red Wood, White Wood and Plywood.
Check the following Wikipedia article for more insight on the industry:
The company has more than 30 employees and is located in Sudan, Africa. They desire to promote themselves as an emerging mid-size company who maintain very favorable relationships with their clients that do not end with just signing contracts. Their motto is: Honesty, Integrity, Leadership.
The company is typically an importer of wood products. They deal with international wood manufacturers from Sweden, Finland, China, Malaysia and other main wood exporters.
Locally, they sell wood products to businesses and do not deal directly with customers (B2B). Their main customers are construction companies, wood retailers, hardware and carpentry workshops.
The website main target audience though is exporters and international vendors. The design must convey professionalism and conservativeness yet appeal as youthful and energetic. The most important element in regard of the website's targeted audience is <strong>simplicity</strong>. The audience are practical businesspeople who might get interested by a catchy design, but will fade away if they got distracted by an overly artistic touch. They need to find what they want right in front of their eyes, and you, the designer, should lead them the way.
You can download the logo and wireframe from:
Some images for the billboard and other purposes are at:
The design should have a reference to the woods industry, but that reference should be as <strong>subtle</strong> as possible. It is left to your creativity to find out that reference and nicely implement it, but generally, what we're aiming for is a design that makes a person working in the industry recognizes the website before reading any content, have a small smile on his or her face, and then find what he or she is looking for.
Another two important elements are <strong>contrast</strong> and good use of <strong>white space</strong>. The design's screen resolution should be based on 1024x768 resolution (so 960px should be good).
You must provide the following design elements:
1) Design style for rollover and selected elements in the navigation bar (make it for Home since it's the Home Page).
2) Design style for the navigation bar's drop-down or flyout menu. (it's left to you to choose which one to implement).
3) Unified design styles for headings, links and paragraph texts.
<strong>IMPORTANT</strong>: The wireframe is purely conceptual and does not in anyway dictate or favor any design elements or features. You can even impress us if you have a better concept to produce.