South Beach Smoke
We are providing a healthier, more convenient and more cost-effective way to smoke through the use of a smokeless (uses vapor) electronic cigarette. Smokers can now get their nicotine fix in restaurants, offices and even airplanes without violating anti-smoking laws... All this plus it costs less than traditional tobacco cigarettes.
The site is to inform potential customers of the benefits, provide lots of visuals that interpret various information, and overall be a highly convincing page. The only goal of this page is to drive customers to submit information for enrollment in the Trial Program and to get them to proceed to the final order page (we already have compliant order pages in place - a copy is attached)
Males and Females Age 25 - 55. Design cannot be too feminine. It needs to appeal to both women and men. The message is... this product is cool, accepted, sexy and fun.
We have a current page located at http://www.southbeachsmoke.com/sale - This page has all the elements we are looking for in terms of messaging. It's a great page but we want to see different looks and see which convert better. Please use that copy. Do NOT try to position this as a smoking cessation product as it is not.
What we want is for you to change the colors, look/feel, and even the layout if you think it would work. GIVE US DIFFERENT COLOR SCHEMES - I want to leave creative control to each of you -- as this is what you are skilled at. Select the models and other images as you see fit. We would like to see BOTH a FEMALE and MALE on the page using our product. You can insert an e-cig in place of any real cigarette a model may be holding.
Again - model it after http://www.southbeachsmoke.com/sale - this is a great page but we want different looks to see which pages convert better and to appeal to different people.
I am attaching a PSD of our product image, various logo files, our icon and a screen shot of our order page if you want it for reference.
Final submissions need to be PSD files.
I look forward to working closely with each of you -- rest assured that questions will be answered quickly.