The site needs look professional and trustworthy. We would like to use cool colors like blues and whites but we are willing to try other colors. We would like the site to target woman but still have a healthy living feel to it. Feel free to have fun with the design but in keep in mind our overall goal and audience.
Here are some sites we like:http://www.hcgdietdirect.com/ ,http://www.weightwatchers.com/Index.aspx , and http://www.nutrisystem.com.
The navigation should include basic information like, about, products, information on the products, testimonials, etc. We would also like to include links to our twitter account, facebook fan page, and blog some where on the site. Please be creative but still easy to navigate.
The site should have sections to display written testimonials, and a section to display at least one youtube embed video. We would like to keep the site simple to browse and read.
Since this is an affiliate site we need to have visible call to action buttons to encourage users to visit our manufactures site to purchase the product. Please include images of people who gone through weight loss and images that relate to weight loss and dieting. Nothing too sexually explicit.
*Please do not copy any industry sites or directly copy the sites we provided as examples.