Extreme Dating Website - Military XXX

Military XXX

The company is a social media provider to the British military and MilitaryXXX.co.uk will be a partner website.

The target audience is split in two to some extent:
1) British soldiers looking for sexual adventure and short term flings. These will to a large extent come from our existing user base on http://www.arrse.co.uk and will be 95% male. They will be proud of being military/Army and view that as an attractive feature.
2) A wider British audience of both men & women looking for adventurous sex and/or promiscuity, and attracted to the idea of the military twist.

Age will be primarily 18 - 40.

As mentioned above this is aimed at both sexes, but the the male audience will be larger and therefore has prioirty.

The female audience are those that find the idea of military heroes and perhaps uniforms attractive

The target audience is straight.

I emphasise that the audience is mainly British. This is key because many American military icons will be inappropriate - eagles, stars, US pattern camoflage, shaved heads, stencil font.... This should not be a 'GI Joe' website. The military reference should be there, but subtle - a guy wearing UK pattern combat trousers is OK for example, but not an oiled rambo-ette carrying guns and ammo!

A website front page design which will be the entry point to a white label system (other pages will have the header, footer and colour scheme will be customised to complement the front page).

The page has three aims, in priority order:

1) Encourage new visitors to browse, using the search form and possibly other links.
2) Arouse, excite or tempt visitors.
3) Be search engine friendly - so a significant amount of text, plus the use of text rather than image headings where possible.
4) Get people to follow site Twitter

The page will probably have a strikingly sexy image - not pornographic, but suggestive. This could be silhouette, photo or illustration. Any people should be ‘normal’ and not fashion model looking ‘beautiful people’.

1

The design is for the home page of Military XXX.

It must contain:

1) Search form with three fields 1) Sex 2) Age (from, to) 3) Region. Include "Search for free"
2) login link or form
3) register link
4) a simple set of up to 5 footer links
5) The SEO text / headings referred to in the Requirements section.

Ideally the page should contain something distinctive which can be easily repeated in whole or part in the header of the whole site. This header would no more than 180px high. It is not itself part of this project.

A series of 'newest members' pics can be included if you, the designer, want to. There are some limitations - they are each 90px x 90px and can have "Name, Place" underneath. An example of a dating site on the same back-end using these is here:

http://www.nostringsdating.net/

The number of images, font, borders etc can be changed.

The following draft text should be included:

"Military XXX is an online dating website for those looking for a man in uniform of for men in uniform looking for something a bit special in a girl - whether for a one night stand, casual sex or a full relationship, the emphasis is definitely on some wild sex. Military XXX offers what other British uniform dating sites don't - girls looking for sex with heroes in uniform and heroes looking for adventurous girls.

plus 6 rows of short headlines - Girls join free, etc

http://www.olivedating.co.uk is our mainstream dating site. This new 'XXX' site will be a compliment to this, but has a very different audience and need have no common design features.

If possible a link to olive dating would be good "Less adventurous? Looking for something more serious? ..... Olive Dating". Only if the design allows this without being too busy.

http://www.nostringsdating.net/ - shows 90x90 mugshots that could be used
Like: Obvious search form, although a bit too big
Don't like: Image too fake (too good looking). Twitter too small. Dull colours.

http://www.f-buddy.co.uk/
Like: search form next to a few recent members is very good. Large Twitter. Plenty of text content. Profiles are interesting.
Don't like: Too red! Logo (looks like a motorcycle exhaust sticker). All a bit too ugly.

http://myfunbuddy.co.uk/

Like: General layout - includes good amount of text, twitter etc. Good prioiritization of content from top to bottom.
Don't like: Colours. Logo (too cartoon-like)

https://www.forcespenpals.co.uk/index.aspx
Included as I love the image. It's not sexy enough for this project but is a good example of a site aimed at the military that is quite subtle. No guns etc.

http://singlegirls.fhm.com/soulmates/
Too simple and strongly relies on the strength of the FHM brand - but I do like the silhouettes on the bottom right and the two options - 'flirty fun' and 'no strings attached'. An idea is to use this idea on Military XXX as 'adventurous fun' , 'no strings attached'.