We are an aircraft (private jets & helicopters) sales and charter company that would like to capitalise on web based quotes. We are currently trading from http://www.exclusivelifestyle.co.uk and are looking to create a new unique website that is specific to jet and helicopter charters and sales only.
The way we work:
Web user/ client goes to our web page and requests a quote. We are emailed and we respond accordingly. They enter take off airport destination airport , date, no of passengers, return, one way or multi stop.
The 4 main areas we concentrate on are:
We are interested in capturing more web traffic to increase sales.
Our primary function is to sell charter flights on Private aircraft (small jets to commercial jets) 1 passenger to 500 passengers including helicopter flights
Our secondary function is to sell aircraft (manage the sale between buyer and seller) aircraft sales, including helicopter sales.
We have had success with Google ads on the current website but looking to get a more tailored site with jets and helicopters only.
Exclusive Aircraft prides itself on 100% Safety rating, security, 24/7 service, discretion, and providing the best pricing in the market.
Specific market is to people that want to charter private jets and helicopters and for people, agents and brokers that would like to buy or sell aircraft.
We are based in Europe (London) and seek a global market.
Our target audience are the following, high net worth individuals, people who need transportation quickly, PA’s booking travel for their bosses, groups going on skiing holidays, people that need to do a multi stop trip on their own schedule.
We cater to individuals and large companies alike. Our main goal is to have the person that is searching the internet looking for a quote on a private jet and convert them into a client. We are not limited to flights only in the UK and Europe, we source aircraft and clients from all over the world.
We fly out of any airport anywhere in the world.
The website front page needs to have an informative yet sleek design that entices the prospective clients to feel comfortable, safe and to make an enquiry or request a quote. We need it to look very professional, while still remaining functional. We want to be able to have the design that will allow for easy SEO (Search Engine Optimisation) We will need a menu bar that has HOME, JET CHARTER, HELICOPTER CHARTER, AIRCRAFT SALES, ABOUT US, FLEET, EMPTY LEGS, CONTACT.
A lot of the content in our website will be purely search ability and it will be full of lots of pictures and text of aircraft that we have for sale and charter and also what we do as a company, Our previous web pages are
The was a previous website we had built. It was clean and easy but now is dated and does not lend its self to SEO. It has a quote tab that rans down the right side of the page that continued on the following pages which we liked.
This is the current website we are working from, which looks good and does better on SEO but there is too much non aircraft related information on there and we want something completely fresh and aircraft specific.
We have no logo, specific fonts or colour scheme that we use so you are free to come up with anything you like. And remember the main aim is to get users to click through to quote.