Apotheca Brain Health supplements needs 1 landing/sales page

Apotheca. Product "Brain Health"

Apotheca is a nutraceuticals retailer. "Brain Health" is a supplement product we are bringing to market. The "Brain Health" page will live on its own url.

No, but see attached Brain Health design sample.

Feel free to use the bottle imagery as direction for the site look and feel. Flowers, herbs and happy people are good imagery.

Links to similar/competitor products

Lumiday: http://dev.lumiday.com/
IQ-150: https://www.iq-150.com/
Smart Focus: http://www.smarterfocus.com
Nutra Offers: http://www.nutraoffersmedia.com/index.html
Focus Factor: http://www.focusfactor.com/
Procera AVH: http://www.proceraavh.com/
Instaflex: http://www.instaflex.com/

Design a sales web page for "Brain Health", a memory and focus improvement supplement.

ALTHOUGH A DESIGN SMAPLE IS ATTACHED, DO NOT SIMPLY COPY. PLEASE EXPLORE NEW DESIGN DIRECTION, IMAGERY, LAYOUT.

FEEL FREE TO CHANGE EVERYTHING.

Tech Spec and Deliverables
- Design one page
- No Flash
- File: Layered FireWorks or Photoshop. Prefer FireWorks
- Style guide deliverable detailing color palette and fonts treatment.
- Page Width: 975 px wide. The page fold is at 580px (the fold). - The design will extend below the fold but vital product information (the hook) should be above the fold.

Design Direction
- Simple, clean smart modern design
- Happy, bright and smart
- You can use the bottle label design as design direction but it is not necessary
- See attached assets folder
- See competitors sites listed below for comparisons and ideas.
- Don’t make it look to insurance or hospital‘ish
- Use heaver weighted font size such as 12 or larger.

Target Audience
- Active men (55%) and women (45%)
- Have older children and or grand children
- Primary 32% Age 35-49
- Secondary 31% Age 50+
- Caucasian 75%, Afr. American 14%, Hispanic 7%

Graphics
- See attached
- Feel free to find new and alternative graphics

Copy
- See attached: Design_sample_layered.png

Special Attention Areas:
- Bold call to action order button
- Newsletter signup
- Clean, simple order area

Action Elements
- Newsletter signup. “Receive our free Newsletter. Opt-out anytime”.
- Questions Email area
- Order Button at top of page which anchors to order area.
- Order Area, with order selection

This is our first time using 99 Designs. I will be available daily to answer questions.