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t-shirt design for Bikram Yoga Brasil
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We are the first Bikram Hot Yoga studio in Rio de Janeiro, Brasil.
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Need to design a T shirt for our school. We will sell this T shirt to students who will wear as a fashion item, but also want to have our school clearly identified to get some advertising value from it. The reason we believe our students will be proud to wear our T shirt and be identified with our school is that they get great results from practicing yoga here. Whether the result is losing weight, healing injuries, or tightening up loose screws in their head, we have a high rate of success in making our students happy. So we want the T shirt to focus on a core principle of what we believe in, and hopefully this will make sense not only for our students, but also to others who see the T shirt. We use a phrase in Portuguese "Mude O Seu Corpo Mude A Sua Vida" which means "Change Your Body Change Your Life" We would like to use this phrase in Portuguese on the T-shirt. I was a bit worried about using a phrase like that because without the right design it could end up looking a bit stale, preachy, boring.... This is where we will need your help. One other issue is that we also want the T Shirt to be identifiable as from the Bikram school in Brasil, as opposed to one of the many other schools around the world. Give it a little local flavor. Perhaps this can be accomplished by integrating a local landmark in the design such as the Christ statue, however, we want to be careful to avoid being too heavy-handed with this. There are a million cheap T Shirts for sale at the beach with all these famous landmarks. So I think use of such icons would have to be tastefully stylized to be effective. One idea I had which I quite like would be to use the pattern of the beach sidewalk in Rio. It is a beautiful 30 km walkway made from white and black cobblestones in an image of undulating waves. Perhaps we could distort, stretch, bend and resize the letters/words in our phrase "Mude O Seu Corpo Mude A Sua Vida" to create this undulating wave pattern, which is very, very Rio and at the same time would make it much more interesting to read the message. Just one idea I had, so don't be afraid to jump in a totally different direction. If you have a great idea, I want to see it. As far as our logo is concerned, we want it to appear prominently. I'm happy if you can work some magic to have it integrated with the overall design, or perhaps we thought to put Bikram Yoga across the yoke of the shirt on Neck/shoulders, and then our stylized Brasil with the temperature mark on the right sleeve. We are very open to hearing your good ideas and would also like advice and ideas for the colors of fabric to optimize the design. I have attached a file with some images that hopefully will be useful to get you going.
We have a premium school in a nice location with students ranging from high school students to housewives to celebrities and businessmen. We want to have a T shirt that will be worn -- not just a souvenir. The core group of students, however, is a 30-45 year old woman. Successful, modern, active. The garment must be sophisticated and stylish. Refined.
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