ICONOCLAST(tm) is an independent brand for people who believe that conscious art, urban culture and self expression can be the means for change. We are tired of government propaganda and soulless corporate brands telling us how to think, so we are taking matters into our own hands.
An ICONOCLAST is someone who is not afraid to challenge the norms of a society in their pursuit for the truth. They might be seen as subversive, rebellious or dangerous. But it is their fearlessness in the face of resistance and propaganda that brings change.
By producing socially aware graphics, sourcing ethically and giving 10% of the proceeds to child poverty projects we demonstrate the power of global urban culture to liberate people from exploitation and universal mind control.
Brands we love: Obey, The Hundreds, Mahahrishi, Addict, Original Fake, Neighborhood, Undercover, Alife, Bape
Artists/creatives we love: Hiroshi Fujiwara, Ben Drury, Kaws, Futura, Obey, Banksy, Nigo...
People who inspire us: Malcolm X, Muhammad Ali, J-Dilla, Mos Def, Common... [the list goes on]
Cities that influence us: London, NY, Dubai, HK, SF, Paris, Barcelona, Tokyo, Shanghai...
Design styles we love: typography, calligraphy, pattern, geometric art, arabesque,stencil art, freehand graffiti...
Publications/blogs we love: Hypebeast, High Snobiety, honeyee, Wired, Ctrl.Alt.Shift