A brand identity, imagery, logo & style guidelines for a new professional consulting business.
• brand identity look, feel & visual representation (brand mark, or logo)
• style guide, including
o a colour palette set – must suit/work well in PowerPoint
o primary and secondary type faces
o brand guidelines
• Business card
The brand mark will be used across all communications – in the main, these are electronic (website, PowerPoint presentation documents, word documents, email, blog etc), but also for a business card and to be used for other printed materials as required - it must
o Work in various sizes – from business card (small), to PowerPoint screen show (large)
o Print well in black & white (many documents with the image are printed, often in small size)
o Be reversible (or alternate version) to enable use on different coloured backgrounds – black, white, colour etc (eg powerpoint)
o Work well online with different resolutions - for website, blog, email etc.