I'm starting my own company because I, probably like you, don't like working for other people. I want the culture of the firm to be of the highest ethical standards where people take responsibility and ownership for what they do. I'm a bit aggressive, I went to Stanford where I received degrees in Bio and Econ and then went to Columbia B-school then got a job as an I-banker then started selling distressed assets. In addition, I like to compete in Ironman distance triathlons and do testing for a Pearl Izumi clothing.
The logo needs to make people feel like we are big and that we are established. The website, which I'll need help with when the logo is done, will need to convey a sense of ethical responsibility.
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The target is going to be Private Equity firms, Asset backed lenders like Wells Fargo, GE Capital etc, and retail companies. These people will be using our services to make decisions on how much money they should loan to companies requesting it. I recently did a valuation of a company with $1.4 billion in retail sales and the lender gave them access to $200 million based on the valuation that I did. These are very large dollar amounts and they need to feel comfortable that we can deliver a product that they can lend against.
I just need the graphics to look really strong and professional. I'm young and I need my company to look mature - not old. The look should be strong and trustworthy not youthful and short lived.
However, please be original. I want customers to believe that we are doing something different than the rest of the people in the business.
The logo is attached.
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