Excited to be working with you!
I drafted a full creative brief and attached it here. Hopefully, it will paint the full picture.
Put simply, we're going for a look akin to Restoration Hardware meets Lake Tahoe (and perhaps including online brand, Article for eCommerce inspiration).
I've included some photography of key products, to give an idea of our future retail and eCommerce presence. With this brand refresh, we'll be updating our website to be completely focused on eCommerce and creating a beautiful UX/UI experience. For reference, something simple and clean like "Warby Parker" or "Article" will be what we're striving for on the web with UX/UI.
Ideally, the new logo and brand identity will fit seamlessly into this heavily elevated web experience.
Thanks so much! Appreciate your time.