This was my first time running a graphic design crowdsourcing contest. I have being overwhelmed and humbled by the support of the 99designs community. The designers rallied zealously to provide logo designs, the caliber being so high that the contest had to be extended multiple times (with the support of my dedicated Account Manager). It was an extremely tough decision to choose a final logo. Spoon Design was ultimately awarded the coveted title as he was able to visualise through the logo the brand's clarity, coherence and quality. It has being an absolute pleasure working with all the designers on this contest and I wish you all the best of luck!