Aimed at both distressed sellers and investors, the Elkmont logo uses recognizable letterforms, relaxing colors, and evokes a balance of tradition and innovation.

The deep green reinforces financial growth as well as conveying a sense of safety. The gold, meanwhile, will be applied primarily as a metallic accent.

Classic fonts are treated atypically for a clean, modern feel with a hint of financial heritage.

Conjuring images of trust and nobility, the bespoke stag antler plays on the firm’s name as well as suggesting the proverbial brass ring. The antler’s bend infers an innovative approach to real estate investment.

The "real estate investment" text is included as placeholder, demonstrating sufficient whitespace to easily integrate a slogan while readily breaking down to accommodate smaller media.