It's for anyone, but at the moment I imagine its a brand that is geared more towards male. For people who love sports, want to gear this towards them. Everyday people, just fun or cool.

The product will hopefully be placed in all major retailers in North America. It will go in the cosmetics area for body wash, shampoo, etc. The brand is a brand that is well known for tennis and some other sports, but no one would be willing to pick it up instead of a proctor and gamble product because the cross over from sports to cosmetic is not an easy one. It is your job to be able to make something very cool, to give a reason for the customer to pick it up in the store and say, 'hmmm I want to try this'

A success for us is if a customer picks up the product and says hmm what is this. Even if it isn't purchased, it is a success if they pick it up just to say cool or wow.