Rebranding of the KYZR brand that manufactures carbon wheels which are designed and hand built in Germany.

The starting point of this concept was to suggest the idea of a wheel combined with idea of movement and strength. The logo mark subtly suggests the initial "K", but this was not the main purpose. The idea behind the abstract "K" and aesthetics of all the shapes and lines is to suggest quality and great attention to details. The strongly rounded corners stands for the strength which their wheels are known and designed for.
The word mark is fully custom and many elements were customized to follow the the values- quality, craftsmanship, best performance, racing (movement). The angle used for the wordmark coveys dynamics and the branding is consistent as well- having roots in the old design.