As part of the branding design package, the logo and brand identity design should also convey the same values of professionalism, competence, and innovation. The logo should be simple, memorable, and easily recognizable. It should feature a clean and modern icon that represents BISA Management's services and expertise. The brand identity design should incorporate the logo and color palette into a cohesive visual system that can be applied across various touchpoints, such as business cards, letterheads, and marketing materials. Overall, the web design and branding should position BISA Management as a trusted and reputable partner in HR development consulting, education, training, and certification testing.