This label is inspired by an annual festival in Vienna, Leopoldifest. The old label vinery used had a blurry, long-exposure photo of the festival lights in different colors, I thought it was a good idea to grab a pen and draw some of the landmarks in vibrant colors, in a style that will look organized and clean yet maintain the "carnival" ambience of the overall design.
The client loved the label and it won the contest, so the Festival can start now as the wine is ready. :)