Rastakungen (Rasta King) will be a swedish e-commerce head shop selling vaporizers, bongs, pipes to every nordic smoker. Our brand is not just a cheesy jamaican type head shop. It's more like a Swedish, sharp smoker with a bit of fun (probably makes no sense at all but still). The most important thing is to think about Rastakungen.se as if it was your own, newborn brand. How would you design it then?