We are launching a line of Organic Sparkling 100% Coconut Water beverages called "Coco Club". The drink is similar to flavored Seltzer Water except made with Coconut Water. The product will be packaged in a Rexam 355ml sleek can, which has a photo and dimensions at this link; http://www.rexamcatalogue.com/bever…ml-sleek-/. The designer will be designing the brand name, "Coco Club”, in a nice typeface/font, with the flavor name, images, and trim. The front of the can needs to say "Coco Club" and use the descriptive words; "Organic”, “Sparkling”, and “Coconut Water", in additon the flavor name (i.e. "Original Coconut", "Lemon Lime", etc.). There is no need to worry about the back of the can. The contest goal is to design the artwork and graphics of the front and sides of the 355ml Sleek can. Please be sure to use the 355ml Rexam Sleek aluminum can measurements we have included in the description.
We want this product to be more mainstream and to have broad appeal, without looking generic. We are targeting health conscious active consumers. We want the graphics to say the drink is a refreshing hydration beverage without literally writing that. IF you are including coconut images please use GREEN coconuts. Please do not use pictures of the actual fruits in Bonus points for anyone able to work the sparkling/carbonated feature into the design. Avoid submissions that are too focused on a craft or artisan look. We want to emphasize the organic certified status of the coconut water. We want to find a layout that is simple, but not empty.
Ideally we would like to see;
written over 2 lines with no break in either of the words. Space utilization and brand identification are important to us.
Please submit only one flavor of the drink but have a layout that will accommodate all 4 flavors; Original Coconut, Lemon Lime, Mandarin Mango, and Strawberry Lychee. The consumer should be able to visually distinguish the 4 flavors yet understand that they are all part of the same product line. The suggested color pattern for whatever part or feature of the can that is used to distinguish flavors is:
Original Coconut = light blue
Lemon Lime = yellow green
Mandarin Mango = yellow orange
Strawberry Lychee = soft red
More youthful energized colors preferred.
4/18/2016 - We prefer not to have pictures of fruits, outside of green coconuts, on the can because we feels it distracts from the sparkling coconut water message.