Cómo jardreyE comenzó su viaje en packaging y envases
Tipo de paquete
Diseño de inspiración
I like the pop of color on this box, and imagine that the purple brand color could be used like this. However, this box will be one piece (not two). Also like the pattern even though the other samples I chose aren't patterned. 4 simple patterns that represent celebration- maybe classic geometric in nature - with 2 colors, could work well.
I like the idea of a solid purple box with a wrapped label; the label then could have more colors and have a more celebratory feel.
I like this modern, clean look and picture that the candle message could wrap around the side of the box somehow.
I also like this palette of colors, and how using the brand's purple and a metallic color looks upscale.
Mission candles makes Cheerlite brand birthday candles by hand, in a small factory in Ashland Oregon. Our brilliant colors and glitter treatment, as well as exclusive rainbow design, bring joy to any celebration. This design project is for a product extension; we are entering the poured votive candle market and need a box that complements the brand.
Descripción de los usuarios potenciales del producto
Moms aged 30-50 are the primary purchasers of our birthday candles, and would be for this votive program as well. The candles are meant to celebrate everyday events, so we will plan to offer a "happy birthday", "congratulations", "thank you", and "you rock" type versions. Same candle holder, different box designs. Candles will be priced around $10-12 retail.
Atributos de estilo
Necesidades de diseño
A candle box that can be repeated for 4 themes (listed above), using the Cheerlites look (higher end, a bit traditional, deep purple color) but updating the look to be a little more fun. The type used should be complimentary to the Cheerlites logo (and the Cheerlites logo should be on the box) but the logo is much less important than the brand. The scent for now should just be listed as "Light floral" until it's finalized. These are paraffin wax candles, and are unique because they will be poured by hand, not machine. The vessel will be the same for each, a beautiful geometric container that I included a photo of. Because the product is basic, the packaging must be interesting and unique. The front should include the reason for the candle "the reason to purchase" (birthday, congrats, etc.). I'm picturing bold graphic fonts that look good with the Cheerlites script, but have room for some copy underneath.
Lo que debe evitarse
Needs to look like it belongs next to the Cheerlites birthday candle boxes.
Dimensiones del envase / paquete
The file above lists the dimensions of the candle holder. The box itself will need to be a bit larger than the dimensions.
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