The Most Amazon Picnic Backpack Packaging You'll Ever See

I have 2 preferences in colours
- Gold on white (same as my logo on website)
- Navy/blue on white to match the bag

QuWality & Co.

http://www.quwality.com/

"Picnic Backpack" / "Picnic Backpack for 4" / "4 Person Picnic Backpack" / "Family Picnic Backpack"

Backpack with food and wine coolers, and all of the accessories to have a picnic in the park.
It will stand out from competitors as it has higher quality accessories and fresh design navy blue polka dot design.
It is a luxury backpack but it is fun at the end of the bag, this should be reflected in the packaging.
Contents include
- 1pc with polka dot pattern rug c/w clip to secure it
-4pcs melamine plate with navy polka dot pattern
- 4 sets Stainless Steel Knife, Fork, Spoon with wooden handle
- 1pc 3-1 stainless steel opener
- 1pc wood cheese board
- 1set SS pepper & salt bottle.
- 1pc cream/cheese knife with wood handle
-4 sets plastic wine glass
- 4pcs cotton napkins with polka dot pattern

- 20-45 years olds, primarily couples and young families,
- Affluent working class professionals
- USA and European
- Stylish and appreciate quality
- Those who enjoy picnics / eating and drinking outdoors / in nature

The backpack is normally packaged in a clear plastic bag, my challenge to you is to rethink this and design packaging that has that wow factor when customers open their Amazon box.

The design must impress customers but still maintain the practicalities of packaging, protecting the product and allowing shipping label to be attached
Options include
- Cardboard sleeve around the backpack, running vertically or horizontally
- Cardboard box running diagonally across the bag
- What else can you come up with, impress me!

Please be as creative as possible whilst maintaining a luxury feel to the product. -
Maybe the packaging could have text so to keep it fun and used in future, ie the inside could could have
- a bucket list of picnic locations filled in by customer
- Top 10 picnic locations in the USA
- picnic checklist (https://www.google.com.au/search?q=…KObWiKqeM:)
- picnic games....
- or whatever you would find interesting to read before you going on a picnic!

On the back packaging could be simple instructions with mock up sketches, an example includes;
1 - Pack food and drink in bag into the bag
2 - Meet friends / family and setup picnic
3 - Enjoy life!

NOTE: THE RUG AND BOTTLE COOLER ON SIDE OF THE BAG WILL BE PLACED INSIDE THE BAG FOR DELIVERY

- Overly complex packaging.
- A full box. I want the customer to be able to see the bag when they open it
- Keep it to 2 colours max to keep printing costs down
- 1 piece assembly, not 2

40cm high x 30cm wide x 18cm deep