I would like to redesign our label (and add a label to our lid) to give it a modern look as well as make it stand out from the competition on the grocery store shelves. I am starting this contest with just 1 size/type of label but we have over 20 varieties of honey, each in 3 sizes so there is an opportunity for quite a bit of work here. I would expect to work with the successful designer on future projects to create continuity.
I am open to an alternative shape or size for the label but our machine can only apply a label that wraps around the side (nothing that wraps or connects the lid to the label). We can also change our lid colour to black, white or silver (currently gold)
I am bound by quite a few label requirements which I have outlined in detail in supporting documents but my main goals are:
1. Clearly display our logo
2. Stand out from the competition
3. Create a design that can can be altered for different varieties of honey using colour, graphics, patterns, etc. (clover honey, wildflower honey, blueberry honey, etc.)
4. Achieve a modern and eye catching look that fits in with our story (get a better sense of our business on our website: http://www.honeybeecentre.com)
Text for main label:
"Honeybee Centre is a local honeybee farm doing big things - keeping bees is just one of them!
Situated just outside of Vancouver, B.C., we pollinate a variety of delicious fruit crops then collect, extract, and bottle all of our honey, one jar at a time, out of farm location in Surrey, B.C. Enjoy this honey knowing that it contributed to the health and well-being of honeybees and our food supply. http://www.honeybeecentre.com
Text for Lid:
"The Community Bee Garden Project aims to inject green spaces, habitats and pollinators into our city. Inspire, educate and connect communities; Learn more: http://www.honeybeecentre.com/beegardens