We are looking for a redesign of our current labels to illustrate a high end luxurious product. At present its basic with the logo and monogram dominating the label. We quite like the clean simplicity of the current design but we think its looks amateruish. And as stated we want it to look more luxury. We want to combine natural with luxury. We heavily promote the 100% natural ingredients so we want this to be emphasised as well.
We have a number of products and ranges and whilst we want consistency in the overall design we need there to be at least one distinguishing feature on the label which differentiates between products/ranges. At present this is just a block colour (see attached sample). Its basic! Our ranges are:-
Healing Range - currently using a green
Mother & Baby range - currently using an orange
Anti - Ageing range - currently using a purple
BodySpa Citrus - currently using yellow pattern (we prefer a block colour)
BodySpa Berries - currently using red pattern ( " )
BodySpa Chocolate - currently using brown pattern ( " )
For the front of the label we would like to see the product name with key ingredients such as :-
The Green Healing Cream with Comfrey, Black Cumin Seed & Tamanu
Cherub Cheeks Nappy Balm with Calendula, Chamomile & Kaolin
Defy Ageing Smoothing Facial Balm with Camelina, Argan & Rosehip
The BodySpa range is simpler with just the flavour on the front:-
Citrus Explosion Body Polish
Berry Bliss Body Polish
Chocolate Indulgence Body Polish
We would like to see an all natural icon on the label but not for it to be overpowering but noticeable.
Can you represent the different flavours by image so its discernible what the differences are between the products but again not to be too overpowering. We like the clean not too fussy feel as we think that best conveys the luxury feel we're trying to bring across.
Predominantly our labels will be applied to black gloss glass jars in sizes 30ml and 60ml jars. The labels will be wraparound. The size label for the 30 ml jar will be 120mm x 25mm and the 60 ml jar will be 165mm x 32mm.
You will see from the attached that in some cases we print the front and back (containing all the regulatory information and directions etc) separately. The new label (as it is wraparound) will contain all the information together. So we want the layout to look a lot less cluttered than it currently does please.
Can we see the representation of the whole label with the regulatory/directions information (samples attached) so we can get see the label in its entirety.
We intend to use white PP with a matt laminate labels in case this has a bearing on your design.
Thank you very much. We look forward to seeing your beautiful designs.