18 to 29 year old FEMALES consumers 42%
30-44 year old FEMALES 39%
Are looking for increasingly selective about the ingredients in their facial skincare products
40-50 percent actively seek natural or organic ingredients in their products,
free of ingredients including fragrances, parabens, phthalates, sulfates, and gluten
environmentally sustainable naturally derived products
personal health safety
formulated for sensitive skin
multifunctional - products that can both hydrate and fix hyper pigmentation have a higher demand.
does not cause dryness acne
products that work
blemish and acne treatment serums that help in removing dark spots and making skin more radiant
Los Angeles, CA
San Francisco-Oakland San jose, CA
Miami-Ft. Lauderdale, FL
Washington, Dc (Hagerstown) MD/PA/VA/ WV
70 percent of U.S. households with income of at least $150,000 or more had Prime memberships.
46 percent of households that made between $40,000 and $50,000 a year 36 percent of those who earned less than $25,000.