An Indie Software Co who provides detailed feedback for all entries.
We have a Weather application for the A m a z o n K i n d l e called "Weather" and we need a cover that will show prominently in the A m a z o n website store. Though nominally 800x800 and brightly colored, the same cover has to work as small as 120x120 in 16 greyscale. Its a challenge, but we know the fantastic designers here at 99designs can do it!
The winning design will instantly convey that this is a weather app with a bold catchy design and the word "Weather" in large text across it It must be playful and hip and modern and grab the eye amidst the many competing covers that will be displayed on the same screen. It must work similarly well in greyscale (the exact same image as only one can be submitted to the publisher) when viewed on the "E-Ink" screen of the device.
Anyone in USA with a K i n d l e. These people are typically heavy readers and thus quite literate. It needs to feel polished and not amateurish.
The Weather program is simple and practical. It offers current temperature, conditions (sunny, cloudy, rain/snow), wind speed and direction, as well as predictions for the next four days. It does not have options like maps, radar maps or pictures, so the artwork should not suggest this.
The project is to design a square 800x800 jpeg image that will be the electronic "cover" that appears in various places in the A m a z o n store, but most notably here:http://amzn.to/hthutY and on the device itself. You should look at those designs for some overall guidance.
The product is a utility called "Weather". It shows the current weather at any place in the USA of the user’s choosing (by city name or zipcode) and a four day forecast. The art should capture the instant recognition that many people will have for this type of application. Elements such as common weather symbols, sun, clouds, or equipment such as wind socks or weather vane, might be used to indicate this.
The art often lacks accompanying text, so the word "Weather" should appear very prominently in the artwork.
The final art should be at 800x800 resolution jpeg in full color. BUT, this final piece is used in many sizes after mechanical conversion. These include: 140x140 color (most common size), 100x100 color, 300x300 color (the largest size actually displayed) and in 16 level greyscale at 160x160 and 85x85. We will be evaluating the design for readability and recognition at those sizes and without color.
As well as jpgs, we do need the original program files (e.g. photoshop), but we do not need them setup for printing to paper as detailed in the default Print Guidelines for this contest.