http://www.Photographers.com.au is an Australian online photographers directory featuring profiles, contact details & portfolios of many different types of professional photographers around the country.
The website ranks very well for people searching for photographers and the system is designed to match these prospects up with an appropriate photographer. So for a fixed yearly fee, a listed photographer can get dozens of qualified leads every month.
The site is number 1 in Google.com.au for 'photographers', 'wedding photographers' and many other high-volume search terms so it gets more traffic than any other site in its category
Listing cost for a photographer is just A$240/year which compares very favourably with Yellow Pages, industry associations etc.
Visitors on http://www.photographers.com.au will either fill out our online enquiry form to contact a specific photographer or use their contact details (phone, email etc) to contact them directly. It will also drive traffic to photographers' own websites.
Any professional consumer-based photographer in Australia.
We need a printed DL flyer that encourages photographers to at least visit the website and consider joining.
It needs to appeal to photographers who would like more paying business for a fraction of the cost of other forms of advertising.
Open to all ideas - understand that I am not a designer so happy to be guided by the experts. Have always like the Q & A approach (eg 'Want more business? etc etc) but open to interesting ideas.
As the target market is prof photographers, parhaps some high-end photography equipment could work as an image? Part of a lens or something?