Lucy McGoo - Honest Foods
We are a fun and quirky brand, we have a good sense of humour and wish to convey this in our branding. We sell chocolate mousse to retail outlets.
Those who enjoy take away, a quick desert. The artwork required is to spark the customer to return to the fridge and grab a mousse, because we can not ensure the cashier will remember to prompt the customer to purchase so this artwork is to be designed to encourage the customers to get desert.
We need to design a point of purchase display - this will be A4 in size, with a 5 mm bleed.
We have attached a sample of the wording we wish to have on the display in the file 'point of purchase moose display.pdf", Your design must use this wording, place at your discretion in the design to be consider. In the attached sample we are not keen on the moose in the image.
We need you to create the artwork using a character that is similar to the one in the file attached, IMG_087.jpeg. We don't own the copyright to the image in this file so the you need to recreate / adapt to avoid copyright infringement.
Font - we want a thick funky font, please note the file 'top label.pdf' demonstrates the label of our product - similar font would suit.
IMG_87.jpeg serve as a reference and guide of our expectations to be delivered from this project. We like the quirky look of this moose in the attachments IMG_87.jpg, and this is what we need to be recreated and adapted. The file should be designed in either Indesign or Adobe illustrator. We would like somehow to make the antlers into spoons as the mousse is going to be the icon for our chocolate desert mousse, we want the image to have the mousse splattered around the moose's mouth, with the dazed look on the moose's face.
We want the moose too look fun and quirky - no clip art please.
We will also require the copy right to the image.