The text is already laid out - Listing Letter Attachment 4-5-10.PDF - you'll be livening up the headlines, adding a background, giving punch to our Google search data (located at the bottom of the first page) and generally giving color to the pages.
This letter must look very crisp and professional. No cheesy clip art, sparkles, or solid primary colors.
Most likely will use company colors. (See website) (See logo attachment)
This mail out will accompany a sales letter and will be sent to people who are selling their lake house. This means that you want the design to look nice, but not to counter act the fact that these people want to sell their houses.
An example of what I mean by "counter act" would be large Photos conveying the beauty of Smigh Mountain Lake.
The Google search data graphic:
What we're envisioning here is a 3d Google home page floor. And the stack of Google searches sticking straight up from the Google search bar in what appears to be 3d space. For some examples of the “3d” effect we're looking for, see attachments.
If you can think of an alternate design that would give more “pop” feel free to experiment.
We would like to include our company logo (See attachments) as a small accent at the end.
Text must remain editable - tell us the fonts that you use.
Size: Two pages. 8.5” x 11” at 300 dpi
- .Psd (CMYK) (Must be backwards compatible with Photoshop CS2)
- .ai (CMYK) (Must be backwards compatible with Illustrator CS)