Leading POS Manufacturer Needs Brochure Design for POS Software

QUORiON Data Systems

We are a German manufacturer of POS systems and cash registers. All POS systems are made in Germany. Moreover, we develop our own POS software. Currently, we sell our products in over 70 countries world-wide. Our clients are generally small to mid-sized companies, who are either importers or POS distributors with their own dealer network. Most receive an exclusive distribution agreement for their region. We do not sell B2C.

Store owners, store managers, restaurant chains, restaurant owners & managers, hotel managers, and business owners. These are usually decision makers in purchasing departments or owners of businesses. Even though we sell only B2B, our clients often use our own brochures to sell to their audience. These are either POS dealers, chain businesses, or owners. In the end, it always comes down to "how we help their business". Demographics are middle-aged, conservative/traditional.

Task:
Create a 6 page brochure (A4, will be printed in Germany) for our POS software. We will supply the text (see webpage below). Theme images should come from you. Logos and screenshots we can supply. Have attached sample of competitor's brochure to show how something like this could look like as well as our own. Your are most welcome to suggest your creative ideas.

Content Structure - see
1) http://www.quorion.de/Cash%20Regist…ftware.htm
2) http://www.quorion.de/Cash%20Regist…gement.htm

I would like to use the features as seen at the bottom of the POS Software Restaurants page (tabs) in bullet format. Otherwise, it will take up too much space. So we'll go with the text, followed by the features in bullets. Same goes for retail & bakeries. Please take content for salons & dry cleaning from website as well (http://www.quorion.de)

Sectors
-Retail
-Restaurant
-Bakery
-Special Features
-Dry Cleaning
-Hair Salons
-Stock Control
-Reports Format:

Graphics
- print quality 300 dpi
- Situational/theme pictures for sectors (retail, hospitality, bakery, etc)

-Screen shots (use place holder, we wish to add ours later on)
-Graphical table plan
-Stock control
-Screen menu

We will insert these later. Just use a place holder for now.

Miscellaneous
-Print files (InDesign, or high-res PDF)

Competition:
http://www.vectron.de
http://www.micros.com