I am an outdoorsman. This is a product I have been working on for a long time and I am very excited to be taking the final steps in taking it to market. I am blessed to have the help of Brent Ehrler who is ranked #2 in the world of professional bass fishing. He is well known across the U.S. among the fishing community so I want his pictures to be first and foremost regarding the brand name.
The first target market will be sport fishing enthusiasts who own boats or know someone who owns a boat.
The package is a simple blister card that needs graphics on the front and back. There's also a bottle label and a card that goes over a microfiber cloth. All of the pictures and outlines are attached below. I want the designer to put all of the required elements on the packaging but I want them to use the artistic approach and make it all flow.
I think that I have laid things out pretty well on the attached file "packaging elements". I hope that all of the dimension regarding the different elements makes sense and is easy to work with.
Wave Away has an unregistered trademark. I would like for the "tm" symbol to be used on the quotes and product descriptions.
I feel like I have all the required material in place so the designers need to use the artistic ability and get the packaging laid out in a visually appealing way. The pictures of Brent are what I want peoples eyes to be drawn to at first. I would like to have the pictuers edited so that there isn't any background to make things too busy.....trim the outline around Brent.
The Wave Away logo has the words sonar and gps cleaner above it. I would like those words removed from the logo since it will be so small on the packaging.
The spray bottle will be clear and the microfiber cloth will be blue. The cover in front of the microfiber cloth can be altered to fit the designers ideas. It doesn't need to be rectangle in shape. I would like for a portion of the cloth to be visible from the top but I don't think we should have too much of it showing. The less cloth showing the more space we have for graphics and text.