Our primary goal is to interrupt Mom from her busy schedule.
Size: 6" x 11"
Media: Direct Mail
The postcard should be funny. Since we are a 1950's themed restaurant, I'm considering a retro design. We know most moms in our demographic don't "connect" to the 1950's, but they would connect with a retro theme. They may also find classic "homemaker" images from the 1950's to be humorous when compared to today's American Mom. Think of some funny headlines that would work for this contest.
We want Mom (and Dad) to be aware of Incredible Pizza Company as a great option to take a break from meal preparation, and get the entire family to connect together in a safe, fun environment. We also want them to think of us when their child is going to be celebrating a birthday party. You don't have to specifically accomplish all of these goals with your design. However, you may use them in your thought process.
The front side of the postcard should grab their attention and get them laughing or at the very least smiling. The back side of the postcard will be the call to action. (I recognize you will not be designing the back side)An offer on the back will probably be "Kids Eat Free" w/paid adult buffet. My main concern is the front.
I've included some of our current artwork as well as a retro photo I was considering.