We are Texas’ leading employer organization. Representing companies from the largest multi-national corporations to small businesses in nearly every community of our state, TAB works to improve the Texas business climate and to help make our state's economy the strongest in the world.
For more than 85 years, TAB has been on the front lines of the legislative, regulatory, and judicial battlefields, fighting for every issue that impacts business to ensure that employers’ opinions are being heard.
Among State Legislators and their staff, TAB is one of the best known of the statewide organizations and considered by a majority as THE voice of business in Texas. Over 90% of legislators and their staff rated TAB as better than other organizations in communicating their postion on issues.
This piece is going to be used in an email sent to our members, friends and influential business partners and politicians throughout Texas inviting them to an elite event celebrating years of Texan leadership.
They are fairly conservative and VERY TEXAN :)
The invite needs to make use of all copy points outlined in the attached copy document and include the following elements:
1. As this is going to be coding into an e-blast it needs to have a call-out box or integrate a RSVP button graphic somewhere within.
2. See attached copy for the Invitation. Feel free to arrange in order based on design.
3. Main header image needs to be a very clean, clear Dallas, TX skyline.
4. The look and feel for the piece needs to be very conservative and clean, but we would like to incorporate a feel of elegance and demur into the design. When the project was originally discussed with the client they used the word "bling" to describe the feeling they were going for. We would like to incorporate this "bling" while not being gaudy.
5. There needs to be a screenshot of the mapped location (when you type the address into google maps use that image) and drop it in. We will then take that and make it click through to the destination.
6. Document Setup: 8.5 X 11, full color, full bleed (no trim)
5. Final File needs to be provided in all RAW formats (.psd, .ai, etc)