Basically, I want people to be inspired to do something active that they really like for 90 days with a goal at the end of the 90 days. It could be a grandma wanting to hike a mountain or a teenager wanting to dunk a basketball for the first time. It really doesn't matter how old you are or what your activity is as long as it is fun and challenging. We are trying to create a community of people doing really cool stuff and inspire/invite others to do the same. We are going to have prizes for the overall winner and for categorical winners as well. We want to launch Feb 15 so time is of the essence. Thanks for considering our project!
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Anyone who wants to be active whether they are currently doing something now or not it doesn't matter. All that matters is that they do it now.
Obviously want something active looking and sporty
Maybe do something that shows accomplishment or victory. Could use an incline to show ascent. Be creative.
Needs to cool and engaging
Would like to be able to use the logo on t-shirts, hats, etc.
Branding I like includes Quiksilver, Apple, Hurley