Cómo uvashi comenzó su viaje en postal, flyer o impreso
¿Cómo se te conoce?
¿A qué sector dirías que pertenece tu empresa?
Cuéntanos a qué tipo de público quieres llegar
Paradigm makes software for the upstream oil & gas industry. Our software is used by oil and gas companies to help them find oil in the ground. Our buyer tends to have a very strong technical background (typically a PhD or masters in geology or geophysics).
¿Qué te inspira y qué diseño imaginas para tu empresa?
We are looking for an advertising concept for 1 page print ad. We will be using this as a print ad in oil & gas magazines. The campaign headline will be "Wasn't it worth a second look?". I'm looking for something that is visual in concept that has high stopping power. The goal is to a single clear visual that is a visual analogy to the "Wasn't it worth a second look?" headline. While I'm open to creative interpretation of this headline in the ad, I have initially imagined the layout (though not the specific graphics) maybe akin to something like this http://www.envision-creative.com/po…-print-ad/ Please note this is not meant to give you anything more than just some of the layout concepts that might work for this advertisement.
The point of this ad is to promote customers that may have a dated perception of our business to give us another look. We have made some significant changes in our products and services and are looking to drive a campaign that will remind people that who maybe looked at us a few years ago to give us a second look because so much has changed.
Some of the ideas (none of which are required for this) including a visual element that clearly points out some "facts" that everyone used to believe but are not true, for instance some sort of visual allusion to the fact that people used to think the sun went around the earth or that leeches could be used to cure disease.
There should be room reserved for more detailed technical copy to be included, so please carve out a section where we can add some text for the detail of the ad copy, but we will only require a callout area of about 20% of the 1 pager. As you can see from the example advertisement, there is a small area for copy.
You can see our website at PDGM.com to give you a look at our logo and some other detail about us to get a sense of our historical aesthetic. Don't feel like your concept has to comply.
Included are our logo and details about our corporate colors so you can incorporate them into your design as appropriate.
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